HealthTech
Seed to Series A: Building the Commercial Story
A clinical workflow platform converted stalled hospital pilots into paid contracts and closed an oversubscribed round.
Client Challenge
Twelve hospital pilots, minimal revenue conversion, and an investor narrative built on technology rather than commercial evidence.
Strategic Approach
Rebuilt the pilot-to-contract motion with named budget owners and pre-agreed outcomes, developed a clinical and economic value dossier and reframed the investment narrative around contracted ARR.
Execution
Renegotiated seven pilots into paid deployments, established procurement playbooks, built the financial model bottom-up and prepared a diligence-ready data room.
Key Learnings
Investors underwrite commercial proof in healthcare. Clinical enthusiasm without a budget owner is not traction.
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